PACKAGING AS ADVERTISING. USE THE BOX TO PROMOTE THE BRAND

Today's market has proved: without good advertising, you will not sell your goods. The claim that a good product sells itself has long been a myth. Competition is high in all areas, and in order to be noticed, you need to attract attention. Of course, for the advertising of any product, a whole strategy is developed, which includes different communication channels and ways of conveying information to the client. One of these channels can be the packaging of goods. Let's talk about why it's important and how to use it properly.


Reasons why packaging has become more meaning than before:

 

There are more and more brands that claim to be recognizable. Recognition is not yet the key to high sales, but a big and confident step in this direction. Therefore, among a large number of goods and advertising, packaging turns into a means of communication between the manufacturer and the buyer.

The importance of not only individual, but also transport packaging has increased. This can be seen in the example of the fact that discounters and mega markets place goods in transport packaging in the trading floor, and not only store it in this form in warehouses. Consequently, it is seen by the final buyer, who makes the decision to buy.

Advertising is becoming more and more, as well as channels for its delivery to the user. But in offline trading, the decisive thing is what choice the buyer makes directly at the shelf in the store. This choice is more than an impact on the appearance and positioning of the product. Therefore, packaging and here remains, if not decisive, then a very significant factor.


But even without this, you probably noticed that now it is rare to meet the usual corrugated box. All of them are covered with logos, pictures and other information. This means that many have already taken into account the advantage of Custom kraft boxes packaging as an additional advertising medium.

If you want to read more information then Source: PACKAGING AS ADVERTISING. USE THE BOX TO PROMOTE THE BRAND


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